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Strategic management

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Strategic management involves the analysis of the initiatives that the management has set regarding the resources and the external and internal performance of the company. This entails the overlooking of the mission, visions and objectives within the organization. The programs and projects of the company, which it wishes to achieve in a while, characterize this process. These programs and projects are a pathway for achieving the goals and objectives of the company. A scorecard is the object that is useful for checking the success and performance of the company. Many managers state that objectives should base on what the stakeholders expect. Strategies are plans that the business has set to achieve better product design and quality, better promotion, better distribution and better pricing. This strategy should include the time span and goals of the business. The business should also consider targeting, segmenting, and positioning all of which are strategies.
PayPal has various issues that it needs to incorporate in its strategy. These issues would enable this company to traverse and become the largest online money transfer company. Some of these issues include fraud. As explained, this company has reported that it has at times become vulnerable to fraud. This issue demonstrates that the company’s transactions are not yet secure. This promotes the company to invent a secure way to ensure that cases of fraud are reduced. The more perfect security measures will help to alleviate this problem. Security of finances will enable more customers to feel that their transactions and funds are secure.
The other issue that PayPal should include in their strategy is the use of credit cards. This method of money transfer is becoming outdated as time passes. This company needs to create the ways to ensure that it uses another method of transacting money without the use of credit card. This method seems to be outdated and very soon it will limit many customers using PayPal. The ways of money transferring should become more modern, for instance with the use of android phones. This company should adopt the method of transferring the funds by the use of mobile phones. This method if adopted will bring more customers as it will be convenient for many users. It could be wise to scrap the use of credit cards and incorporate the method of using the android phones.
The other issue that PayPal should include in their strategy is the certainty that the bank account as a default measure for transacting funds is unbreakable. The weakness of this point is very dangerous to customers and users of PayPal as it poses many threats to users. This sphere of the organization financial activity could appear disastrous in case of any unnecessary transaction. This implies that PayPal should not use a bank account as a default measure in case of transactions. This measure could protect the finances of people who have their money in bank accounts. This is also a way to help users to protect themselves from any wrong transaction and fraud since they can have compensation. This is a way to help saving the funds of users.
The other idea that PayPal should develop in their strategy is the use of mergers and acquisition. This idea will help the company to acquire various methods of using android phones to transact money without the use of credit cards. The engaging of these mergers provides reduction of capital cost, increase revenue, and creates tax gains. This method will ensure that the company stays in the market longer than expected. In case if PayPal merges with the companies like Apple and Google, it enhances the possibility to achieve their dream of ending the use of credit cards.
See more article shared by Keri Johns at https://ratewritingservices.com/review/exclusivethesis-com-review.html
kerijohns 1128 days ago
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calendar Until 26/03/2021 07:00:00 expired

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