Is Branding an Identity or a Responsibility?

Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days, brand identity constitutes the promise you make to your customer and the experience that you provide them. It helps them to get an idea of what the customers can expect from your products and services and what differentiates your products and services from your competitors.

Branding is believed to be the intangible asset and yet the most valuable asset of the company. Every year millions of startups are set up every year that roughly constitutes to about 3-4 startups are set up every second. Now, you might be wondering what happens to these startups. Almost 90% of these startups fail, and a majority of those that survive are not able to create a brand name for themselves. For an organization to stand up against its competitors and make a mark, branding is the first step. Having a strong brand identity is quite necessary to have a successful business.