Panerai Opens Its Largest Boutique In The World

Panerai Opens Its Largest Boutique In The World



Fondly called Casa Panerai, the new Madison Avenue flagship Panerai boutique just opened – complete with an outdoor celebration that marked the big event. Smartly located in mid-town’s up-and-coming luxury shopping area, the new Casa Panerai occupies the corner of Madison Avenue and 63rd Street. The more than 2,000-square-foot two-story-tall store is the brand’s largest in the world and marks its commitment to the American market.To get more news about panerai ferrari replica, you can visit paneraireplica.co official website.

From outside, the boutique is all glass in the front and on the 63rd Street side and offers an open view inside. Without even going in, passersby get great glimpses into the brand thanks to window displays, but also thanks to the large elements inside that are highly visible outside.
Customers enter the door into a sweeping two-story high boutique with an entire wall of windows in front and on the right looking out to the city. Immediately inside the doors, visitors are greeted by a huge two-story tall 301-square-foot LED video screen on the right that continuously showcases Panerai ‘s sense of adventure in and out of the water with larger-than-life images and videos in all their glory.

Visible from the outside and then again from immediately in the door, is the bold luminous green Panerai clock that comprises the main upper wall facing the street and marking where the second floor of the boutique begins. Visually, guests look down a long hallway from front to back, all chocked with Italian-marble counters and tables, white Italian marble floors and specially made wood and metal showcases that display a carefully curated collection of current pieces and historical timepieces.

On the first floor there is also a boutique in the back where the floors change from white marble to black marble and the walls change from the exposed brick of the historic townhouse to a specially made resin formed in the shape of waves or ripples and hand-painted in Italy to recall Panerai’s marine roots. That space is designed to showcase the Panerai Luminor Due watches and boasts soft, rounded furniture and comfortable seating.

As you move from the front of the store to the back, you are met by a sweeping spiral staircase on the right that takes you to the second floor. The staircase was already in the building and, rather than discard it, Panerai opted for the sustainable choice to keep it. However, the brand totally enhanced it by adding wood treads, wooden spiral surroundings and beautiful handrails. The wood is designed to emulate the deck of Panerai’s sailing ambassador Eilean – a beautiful ketch brought to Italy by Panerai to be masterfully restored to its incredible elegance. It is a sailing tribute to Panerai and its marine roots.