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Beacons vs. Geofences: Which is the Best Approach for Mobile Marketers to Take?

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Beacons are small physical devices that transmit signals to nearby devices, such as smartphones.
Geofences are virtual boundaries that are set up around a physical location. When a device enters or leaves a geofence, it can trigger an action. Both beacons and geofences can be used for location-based marketing and other applications.
This article will guide you about beacons vs. geofences, so read the full article to know more.

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